Brand Imagery That Holds a Point of View

Brand Imagery That Holds a Point of View

A portrait can say more about a company than a page of positioning language. The casting, the distance between subject and camera, the quality of light, and the decision to leave an imperfection visible all register before a viewer reads a word. Brand imagery is where...
Portraiture Versus Headshots for Editorial Work

Portraiture Versus Headshots for Editorial Work

A face can be photographed in ten minutes and still take weeks of thought. That is the practical distinction behind portraiture versus headshots: one is usually designed to identify a person clearly; the other is designed to say something about who they are, what they...
What Is a Fashion Image? A Visual Point of View

What Is a Fashion Image? A Visual Point of View

A garment on a white background can show a product. A fashion image can make that garment feel like evidence from a particular world: a private room, a city block at dusk, a backstage corridor, a future that has not arrived yet. The question, “what is fashion image?”...
An Example of Fashion Photography That Works

An Example of Fashion Photography That Works

A strong example of fashion photography does not simply show a garment clearly. It creates a reason to look at it. The clothing, subject, light, location, and frame work as one visual proposition: this is who the person could be, where they belong, and why the image...
Fashion and Beauty Pictures That Hold Attention

Fashion and Beauty Pictures That Hold Attention

A beauty image has only a moment to make its terms clear. Fashion and beauty pictures may begin with a garment, a face, or a product, but the lasting ones establish something more precise: a mood, a character, a tension, or a point of view that feels considered before...